Bosom Friend Media Group
(Text for Promotion Picture Album)

•  Basic Profile

　　There was a yellow crane flying away through the white clouds and an old legend retelling two men from different classes met once as bosom friends and their tale remained forever at Qintai. The journal Bosom Friend was originated in Wuhan , a riverside city where the hometown of yellow crane and an old place of Qintai were in January 1985. Approved by Propaganda Department of the CPC Central Committee and General Administration of Press and Publication in August 2006, Bosom Friend Media Group was established as a state-owned and sole ownership enterprise.

　　Bosom Friend insists on the scientific development view, pays attention to taking a development way of connotation type and scale , through extending its brand and unearthing the multi-industry resource advantages by which the enterprise is developing rapidly. At present, its total assets reaches ￥ 630 million , net assets ￥ 330 million , annual business income ￥ 350 million , profits and taxes ￥ 140 million and net profits ￥ 80 million .

　　There are 9 kinds of periodicals (monthly issue quantity of 8 million copies), 2 sub- newspapers, 4 filiales, 1 website and 1 college subordinated to Bosom Friend Media Group . A industry pattern of multi-industry structure is formed based on Journal Bosom Friend 's periodical publication as a core, advertisement marketing, distribution of books and periodicals, print and plate - making, real estate development, net work media, cartoon manufacture and higher vocational education.

　　The brand journal Bosom Friend ( published in every ten days) is now issued 6 . 3 million copies, updated ranking in the fifth place of the world general periodicals and in the second place of countrywide all sort s of magazines. It has been chosen for many times as one of national reader's favorite Ten Famous Periodicals, Double Ten Best Periodicals and “Double High” Periodicals in China's periodical circle, awarded the top prize in China periodicals, Excellent Award for Countrywide Periodical of Social Science and National Periodical Prize for three times, and chosen as “Hubei Provincial Famous Trade Mark” for successive three sessions

•  Affirmation and Encouragement from the Superior Authorit ies

　　The achievements of Bosom Friend 's reform and development have received a full affirmation from the authorities' leaders of Central Committee of the CCP.

　　In June 2004, Comrade Liu Yunshan, committee member of Central Political Bureau, Secretariat secretary and minister of Propaganda Department of the CPC Central Committee, made an important written comment: “Bosom Friend's experience should be better summed up for the purpose of cultivating more periodicals groups. No matter stressing the propaganda guidance or developing industry, the current status of periodical scattering, smallness and weakness must be altered. Bosom Friend sets us an example and provides us with experience.”

　　Early or late in September 2004 and January 2006, Comrade Peng Peiyun , vice chairman of National People's Congress and honorary chairman of All-China Women's Federation, and Comrade Gu Xiulian, vice chairman of National People's Congress and chairman of All-China Women's Federation came to Bosom Friend for inspection. They both spoke highly of Bosom Friend 's development achievements.

　　Successively in April 2003 and September 2006, Comrade Li Congjun, vice minister of Propaganda Department of the CPC Central Committee, and Comrade Liu Binjie, Comrade Shi Feng, Comrade Wu Shulin from General Administration of Press and Publication inspected Bosom Friend and fully affirmed the achievements of Bosom Friend 's reform and development.

　　Hubei Provincial Party Committee and Provincial Government pay highly attention to the development of Bosom Friend . Our superior authorities' leaders there inspected our agency for many times and held the on-the-spot working meeting. In October 2005, Comrade Luo Qingquan, provincial governor of Hubei Province made a comment: “we should actively study and support the reform of Bosom Friend , and help it grows stronger and more extensive”

•  Journal “Bosom Friend” as A Core Industry

　　Bosom Friend started publication in January 1985, all long persisting in the correct direction to publish periodicals, taking creating bright individual characteristic as our own development strategy, taking the lead to propose a publication tenet of philosophic idea on “beauty in human relationship and humanity” and establishing an editorial policy of “going deep into society, life and soul” , Bosom Friend strives to present the most original, actual and affecting life stories to our massive readers, to show timely and fully to our readers the life philosophic theory and true meaning reflected from our ordinary life, to move the heartstrings of our readers with our true feelings and love, and to moisten the readers' hearts with socialistic moral concept and view of honor or disgrace like the salutary influence of education. Some documentary reports by Bosom Friend , especially in the last two years, two representatives discovered and reported first were chosen respectively as “Annual 10 Moved China Figures” by CCTV in 2004 and 2005, one was Tian Shiguo for saving his mother by donating his kidney and another was Hong Zhanhui for going to college with his non-consanguineous younger sister who was abandoned and taken in, in spite of his endurance of all kinds of hardships, that caused a strong response in the society.

　　The brand make of Bosom Friend has experienced 4 times promotions in monthly issue quantity:

　　The issue quantity of Bosom Friend 's opening number reached 0.4 copies, the monthly issue quantity that year exceeded 1 million copies, which created a wonder in the history of Chinese periodicals publication. The issue quantity of 1 . 2 million copies in the second year and 1 . 37 million copies in the third year made Bosom Friend become one of the most resounding and famous magazines at the fastest growing speed in the countrywide periodical market.

　　Aiming at the situation that the issue quantity only reached over 0.5 million copies due to the quality factors around 1990, we were strictly controlling quality and setting forth the quality criteria of “wonderful in every periodical and pleasurable to read each article” , which also formed a hearty appraisement by the readers. Once again in 1994, Bosom Friend 's issue quantity broke 1 million copies and reached 3 .2 million copies in 1998.

　　In January 1999, we took the lead in the country to successfully change monthly Bosom Friend into semimonthly. The issue quantity of the first month after revision upgraded to 4 million copies from formerly 3 .2 million copies, which dissolved smoothly the enormous pressure of the periodical form of numerous metropolises newspapers and occupying market with the periodicals. Therefore, the monthly of the same kind in the whole country followed to change into semimonthly.

　　From 2000 to 2002, the issue quantity of Bosom Friend was published more or less around 4 . 3 million copies all the time. We considered this was because the improvement of the periodical quality dropped behind the changes of reading needs of the readers. On the one hand, we carried out the principles seriously of “ Three-Close-Contac t”, and made all the editors understand that the periodical innovation refers to our periodical should reflect the realistic life loyally and approach to the readers' thinking reality. We encouraged our editors to go into the life front and to interact and contact with our readers; on the other hand, we set forth a higher the quality criteria to our periodicals: “ Focus and each fine article highlight every periodical ”, farther we enhanced our force to examine the manuscripts and hold the pass to improve our editing quality by selecting the super excellence from the excellence and keeping improving. The improvement of quality accelerated the rapid upgrading of issue quantity. The issue quantity in 2003 reached 4 . 5 million copies and rapidly 5 . 8 million copies in 2004, and exceeded 6 million copies in 2005 and 6 . 3 million copies in 2006, which created a new historic record.

•  A Series of High-Quality Publication by Bosom Friend Agency

　　Bosom Friend (Overseas Edition) was launched in August 1996, taking the publication tenet on “ beauty in human relationship and humanity ” from Bosom Friend itself. The main articles published reflect the overseas living themes or domestic living themes involved overseas. We stick to the international view, gather together the global wonderful stories and focus on the worldwide real legends to enjoy good reputation at home and abroad with outstanding plot, full-bodied temperament and newly meaningful style. Currently the monthly issue quantity is 0.3 million copies (Monthly) at a fixed price of ￥ 4.50.

　　“ Part-Time Laborer ” was launched in November 2000, an enthusiastic magazine for encouraging reader 's ambition. Taking “seeking for secret to become rich and assisting the common people to realize their dreams” as a publication idea is to enlighten the readers' financial quotient to change their destiny, to stimulate the readers' courage quotient to fight against their life and to set an example for the beginner in their career beneath the world, who are longing for the manna to comfort their soul. Totally ￥ 0.5 million was invested to launch this magazine. At present, the business amount of annual advertisement has reached ￥ 7 million with annual profit of approximately ￥ 4 million . The monthly issue quantity is 0.5 million copies (Semimonthly) at a fixed price of ￥ 3.50 .

　　“Lucky Life” was launched in March 2001, a living fashion magazine with full - color print. Taking “ promoting the life quality, demonstrating the humanities spirits and melting the emotion quotient of life ” as a publication idea, it canonizes an ideal life of multi-appeal and multi-angles of view, sparkplugs a life fashion for the civilians and collects the unforgettable happy time. It starts to gain profit since it was launched for over 2 years with an investment of less than ￥ 1 million . Currently the monthly issue quantity is 0. 12 million copies (Monthly) at a fixed price of ￥ 5.00 .

　　“Bosom Friend Digest” was launched in January 2002; a magazine of fine documentary digests. The contents reported are based on the social hot news and a documentary of the life feeling, close to life, family and soul, paying attention to popularization, Narrative and the milk of human kindness. Devote the most powerful works of excellence to our readers . Currently the monthly issue quantity is 0. 16 million copies (Semimonthly) at a fixed price of ￥ 3.00 .

　　“Famous Businessmen” was launched in January 2002, a large-scale magazine on fortune . It devotes in creating the first brand of “humanities finance and economics periodical” in China, records the famous masters of the time in business circles and the business struggles behind them, reasoningly explains the fortune and intelligence showing in seeking for their fortune, cheering for the coming forth in a great number of the famous masters to build a wealthy China. Monthly at a fixed price of ￥ 10.00.

　　“Bosom Friend Wisdom Digest” was launched in January 2002, a textbook for wisely getting along with the people. Taking “comfortable to read every article during reading and aware after reading” as a publication idea, picking up the practical wisdom in life with the easy and humorous style, enjoying the favor of the articles, which is the preferred reading materials by the readers. Monthly at a fixed price of ￥ 3.50.

　　“Bosom Friend's Girls” was launched in January 2004, a youthful and fashionable magazine. It advocates this publication style of action, cool, fashion and leading trend, and it thoroughly includes popular topics belonging to the youth such as stars from Japan and Korea, neo-cool kind, romantic love, fashion front, girls' confidential word, and campus list of the crazy or unusual tales, which is the preferred reading matter for the Chinese girls during their growing up. Profit was obtained in the same year of its launch. Currently the monthly issue quantity is 0.2 million copies (Semimonthly) at a fixed price of ￥ 3.90 .

　　“Bosom Friend Cartoon Garden” was launched in December 2005, an original humor and cartoon and narrative magazine with the full - color print, it collects the best newly productions by some Chinese top-ranking cartoonists like Ao Youxiang, Pocket-Chocolate, Chen Xiang, A You and Zhou Hongbin, etc. in the style of serialized cartoon with the laughter and amusement, it contains the hot and fashionable themes on youth dreams, adventures, magic games and constellation test concerned by the teenagers. Every article presents quality works and every page shows interactive. Quality and large charge are absolutely guaranteed. Semimonthly at a fixed price of ￥ 4.20.

　　“The First Life” was launched in August 2005, a living weekly on fashionable and quality life. It stands at a unique visual angle close to metropolis life, leads the fashion tide and promotes the life quality to serve the intelligent females, families of quality and successful clients. Every issue quantity exceeds 0. 18 million copies, which is a living weekly in Wuhan market of the largest issue quantity and most influential force. Full - color print at a fixed price of ￥ 1.00.

　　“New Weekly” is a general digest weekly. Taking these as the main idea of focusing on current affairs, widening the field of vision, inspiring the wisdom and pacifying soul, it covers 4 main fields such as news, new knowledge, humanities and life. It gives prominence to the quality of thoughts and philosophy theory by which lets our readers get in wisdom from their reading, taste the life, apperceive the truth and promote the value. Biweekly (Published on Sunday) at a fixed price of ￥ 2.00.

•  Fast Development of Bosom Friend's Multi-Industry Patterns

　　Bosom Friend Advertisement Company was established in the last half year of 1996. It took only 3 years to raise the advertisement price for each page space of the 4-page colorful printed Bosom Friend from ￥ 0.03 million to ￥ 0. 11 million , catching up with the advertisement price level of the same kind periodicals in economic developed areas. A managing mode of print invested by advertisement clients and inserting colorful advertisement pages have been initiated, which was followed by some periodical agencies in the country. In 2005, the advertisement income of more than ￥ 62 million came true, compared with the annual income of ￥ 3 million prior to the establishment of the company, the advertisement income has increased over 20 times.

　　Bosom Friend Publication Company was established in the first half year of 1996, distributing and printing stations were set up in 24 main capital cities, and a distribution network was founded including several hundred of secondary distributors and ten thousand websites all over China . They undertake the development and management of some byproducts like Bosom Friend's Classical Edition, Collection Edition and Bound Edition and distribution business of Bosom Friend (Overseas Edition) in the form of sole agency. The profits of ￥ 10 million have realized since the establishment of the company.

　　Bosom Friend Printing Affairs Company was established in the last half year of 1997, two affiliated printing factories and one plate-making centre. It owns high-class photographing, typesetting and printing equipments and professional technicians. Besides completing the printing task of Bosom Friend and some of its series of periodicals, they also carry on the photographing, typesetting and printing business from “ China 's Supervision” , “Learning English” , etc. more than 20 newspapers and periodicals, books and brochures, thus becoming the largest printing base for periodicals in Hubei Province . The special paper manufactured together with the relevant paper mills has been adopted by most of national periodical agencies, which terminates the use of the traditional periodical paper and makes a contribution to widely improving the quality of the Chinese periodicals paper and binding and layout. In 2005, the company realized the distributive income of ￥ 70 . 82 million and profit of ￥ 5 . 52 million .

　　Bosom Friend Real Estate Company started to operate in 2000. It has actually brought an income of up to ten million yuan to Bosom Friend since its establishment. “ Bosom Friend Garden ” for staff's apartment with more than 8 thousand square meters and the developing project of “ Bosom Friend Cultural Technology Garden ” at the first stage has been completed, (including Wuhan Vocational College of Information Transmission, Bosom Friend's printing base, etc. with a construction area of 60 thousand square meters). At present, the company is setting about the development and construction project of “Bosom Friend Cultural Technology Garden” at the second stage (with a construction area of more than 60 thousand square meters, 30 hectares of total building sites for the first and second project stage) and East Lake Media Industrial Base of Bosom Friend (4.733 hectares of total building sites).

　　Wuhan Vocational College of Information Transmission was run in 2002, officially approved by Hubei Provincial Government and National educational administrative authority. It features the specialties like information transmission, printing technology, journalism and issue and so on; the length of schooling is 3 years, it is entitled to issue college diploma independently. It implements a system of “Double Certificates” of academic certificate and vocational technology grade certificate. From 2003, it recruited new students facing to the whole country; number of 7 hundred students was enrolled in 2004, 1 . 5 thousand students in 2005 and more than 1 . 8 thousand students in 2006. Now there are nearly 4 thousand students at school.

　　In answer to the strategic call of Propaganda Department of the CPC Central Committee and General Administration of Press and Publication on implementing national culture's “going abroad” , Bosom Friend is making great efforts to explore a way of launching our journal overseas and participate in the international competition. At present, Bosom Friend is published in five continents all over the world, especially in the countries and regions of North America, Europe, Southeast Asia and Australia, etc. where the Chinese people are gathering together. “Canada Publi shing Corporation of China 's Bosom Friend” was registered in 2001, mainly dealing with business in the area of issue and periodical network of Bosom Friend in Canada . Bosom Friend is planning to take three steps to implement the strategy of “going abroad” , that is, Canada Publication Corporation of China's Bosom Friend undertakes the relevant industrial operation of cultural publications to further open an overseas market for Bosom Friend, Bosom Friend (Overseas Edition) and other series of periodicals and gradually master the game rules among international periodicals; to set up overseas publication and marketing network, based on the starting points of North America and Taiwan markets issuing Bosom Friend (Overseas Chinese Edition), to progressively expanded it to Hong Kong, Macao and other countries with Chinese people gathering; to realize the periodical localization from its content to form, to issue Bosom Friend (English Edition) and other editions in foreign languages so as to finally enter into the major markets of the world periodical publications.

•  Bosom Friend 's “Eleventh Five-Year” Development Plan

　　In order to speed up our industrial development, Bosom Friend has established an “Eleventh Five-Year” Development Plan and thinking of “One Body with Two Wings” . So-called “One Body” means to take the core industry-the publication and marketing of Bosom Friend as subject; “Two Wings” means “media's industrial group” and “plural industrial group” . The former refers to the media industries including periodicals, newspapers and electronic network; the latter refers to these industries including advertisement, publication, printing, movie and TV, cartoon, education and real estate, etc. At the end of “Eleventh Five-Year” development plan expected, Bosom Friend will become a big journal with an issue quantity of ten million copies, our group will realize annual business income of ￥ 1,500 million and profits tax of ￥ 500 million letting the scale of annual income and profits tax achieved increase by sixteen times on the existing foundation.

　　ⅰ . Bosom Friend -A Core Industry: In terms of the potential of the China 's periodical market, the culture life periodicals of masses, especially such the brand periodical as Bosom Friend exists a broad developing space. During the period of “Eleventh Five-Year” Development Plan, we are fully capable to develop Bosom Friend into a big journal with an issue quantity of ten million copies. If the monthly issue quantity of Bosom Friend reaches 10 million copies, the advertisement income will increase another ￥ 180 million, then the present advertisement income of ￥ 200 million will add up to ￥ 380 million and the profit will reaches ￥ 160 million from the present profit of over ￥ 60 million .

　　ⅱ . The second industry type- “ serials media's industrial group of Bosom Friend ”: by means of playing the most brand advantage, a media's industrial group of Bosom Friend with a certain scale is to set up beyond the core industry, this industrial group consists of the present 8 sub-periodicals, 2 sub-newspapers and Bosom Friend website. During the period of “Eleventh Five-Year” Development Plan, they are required to realize the following goals: 8 sub-periodicals are to become a big journal with an issue quantity of one million copies ( Bosom Friend (Overseas Edition), Part-Time Laborer ), 2 medium-sized publications ( Lucy Life , Bosom Friend's Girls ) with an issue quantity of 0.5 million copies, so their total issue quantity of 3 . 8 million copies will realize annual business income of ￥ 150 million and profits tax of ￥ 50 million ; 2 sub-newspapers (Weekly) with an issue quantity of 1 million copies will realize annual business income of ￥ 12 0 million and profits tax of ￥ 20 million ; the establishment of the first emotional portal website in China out of Bosom Friend website will realize annual income of ￥ 50 million and profits tax of ￥ 10 million ; the total income of above-mentioned media's industrial group is ￥ 3 . 2 million and profits tax of ￥ 80 million .

　　ⅲ . The third industry type- “plural industrial group” : to further play the most brand advantage by implementing inter-trade operation and extensively developing the plural industries. The detailed developing plans are as follows:

•  To complete as planned the capital investment to construct Wuhan Vocational College of Information Transmission, to expand the enrollment scale and promote educational level. On the basis of the present investment of ￥ 60 million , another ￥ 60 million will be invested in the coming two years to accomplish the basic facilities construction at the second project stage of Wuhan Vocational College of Information Transmission to meet the teaching needs of 10 thousand students. Thus the recruiting capacity reaches over 3 thousand students and the annual income is ￥ 50 million and profits of ￥ 10 million .

•  To expand the equipment input on Bosom Friend's printing base, to enlarge the production scale and promote the products grade. It is planned to invest another ￥ 30 million equipping the fine printing devices with 4-color function for books and newspapers. Talented technicians will be organized to tackle the key problems to the advanced printing technology, which will assist to improve not only the printing ability to print general products like common books and periodicals needs, but also prepare to enter into a top-grade product market covered with finely-printed pictorials. The annual output value will increase to ￥ 150 million from the present ￥ 80 million and the profits of ￥ 20 million .

•  To play the most brand and capital advantage of Bosom Friend, to introduce Bosom Friend Real Estate Company to the market participating in the development competition involved with real estate. It strives to gain the annual income of ￥ 350 million and profits of ￥ 50 million .

•  To set up TV and cartoon industry, to play the most characteristic advantage of Bosom Friend's approach to readers, to deep develop the serial newspapers and periodicals products of Bosom Friend and then to produce TV programmes. Launching caricature magazine and developing the cartoon products on this basis. It will realize a business income of ￥ 100 million and profits of ￥ 20 million .

•  To further develop the advertising and distributing business with a solid foundation to strengthen the ability of developing market, to construct wider and effective distributing network. It will realize an income of ￥ 150 million and profits of ￥ 60 million from the distribution business.

　　The total income of above “plural industry group” amounts to ￥ 800 million and profits of ￥ 160 million .

•  The Main Awards-Winning Records in Recent Years

　　(From 1992 to 2006)

　　In 1992, “Bosom Friend” was chosen as Hubei Outstanding Periodical in the first outstanding publication selecting activity launched in Hubei .

In December 1995, Excellent Social Periodical Award was won in the first National Social Science Periodical's selecting activity.

　　In 1995, “Bosom Friend” was chosen as the Second Hubei Outstanding Periodical .

　　In July 1996, Comrade Hu Xunbi, editor-in-chief was chosen as Hubei Young and Middle-Aged Expert of Outstanding Contribution .

　　In December 1996, Comrade Hu Xunbi, editor-in-chief was chosen as one of the First National 100 Best Publishing Workers .

　　In August 1997, “Bosom Friend” won the Second National Excellent Journal Award .

　　In December 1997, Comrade Lei Yida, vice editor-in-chief was chosen Hubei Young and Middle-Aged Expert of Outstanding Contribution .

　　In 1998, “Bosom Friend” was chosen as National 100 Kinds of Key Social and Scientific Periodicals .

　　In August 1998, journalists of Bosom Friend left for the flood-fighting front in Hubei Province, writing a large number of reports on flood-fighting and dealing with the emergency by organizing interviews, and timely published Bosom Friend, Special Issue of Flood-Fightin g, for which was praised by Propaganda Department of Hubei Provincial Party Committee, the journalists of Bosom Friend at the flood-fighting front were cited for the second-class meritorious service. In August of the same year, Bosom Friend donated ￥ 2 . 2 million to the disaster areas, for which was commended by Hubei Provincial Government

　　In June 1999, “Bosom Friend” was chosen as the third Hubei Outstanding Periodical .

　　In 1999, Comrade Hu Xunbi, editor-in-chief was sanctioned enjoying the government special subsidy of the State Council. In September 1999, he won the Second Hubei Publishing Circle 's Well-Known Person Award .

　　In October 1999, “Bosom Friend” was chosen as the First China Periodical Award and the Second National 100 Kinds of Key Periodicals.

　　In January 2000, Comrade Zhou Weishui, vice president was chosen as Hubei Young and Middle-Aged Expert of Outstanding Contribution.

　　In November 2000, “Bosom Friend” Journal Agency was chosen as the title “Hubei Advanced Journalism Group” by Propaganda Department of Hubei Provincial Party Committee.

In 2001, “Bosom Friend” was chosen as one of the first “ Hubei Ten Famous Periodicals” and “ Hubei Double Ten-Best Periodical”.

　　In July 2001, “Bosom Friend” was chosen as the F ourth Hubei Outstanding Periodical.

　　In 2001, “Bosom Friend” was selected into “Double High” Periodicals on social science in China 's periodical circle.

　　In 2002, “Bosom Friend” was chosen as one of the national reader's favorite 11 kinds of magazines in the second “National People's Sample Investigation over Reading and Shopping Inclination” .

　　In 2003, Bosom Friend Journal Agency was chosen as “Advance d Group in the All-China Women's Federation” and “National Women's Model Group”.

　　In 2004, Comrade Lei Yida, vice editor-in-chief was chosen as one of the F ifth National 100 Best Pressmen .

　　In January 2005, “Bosom Friend” won the Third National Periodical Award.

　　In 2005, Comrade Hu Xunbi, editor-in-chief was selected as one of the “ Four-Passel Talent Training Project ” talents among National Propaganda Culture System.

　　In June 2006, “Bosom Friend” was chosen as one of the reader's favorite 10 kinds of magazines in the fourth “National People's Sample Investigation over Reading and Shopping Inclination” .